The Paleo clothing line will be launching at Walmart beginning August 4.
The site, parler.com, is a subscription-based store for men and women.
The clothing is limited to items that are “paleo” and “organic,” and includes clothing made from ingredients that are organic and vegan.
The website says the clothing is “inspired by the world of paleo” which is a reference to the food and lifestyle movement.
“Paleocast is dedicated to supporting the paleo lifestyle and to promoting the natural beauty and health benefits of living a paleo diet,” the website states.
It says the line is “designed to make you feel good about your paleo choices,” and encourages readers to use the site to make a purchase.
The company says the apparel is “available in over 30 colors, and comes in sizes that fit everyone from small to large.”
It also has a line of fitness apparel.
Parler also has other clothing options including t-shirts, sweatpants, and hoodies.
The line is based in New York City, but it is not a standalone store.
Parley has a long history of selling online clothing.
In 2013, it was acquired by L.L. Bean, which said the retailer had more than $200 million in annual revenue and that the company’s revenue in 2015 was $1.5 billion.
Parlers website is part of a larger company called CVS, which is owned by UnitedHealth Group.